The country - pure essence of the Scandinavian lifestyle, simple but elegant, calm and at the same time, dynamic.
Head to Swedish Riviera in Skane province in the summer heat, and enjoy the world’s most delicious cider in the town of Chivik or contemplate nature in the cutting edge design lodges in Swedish Lapland.
Walk through medieval streets of the old town of Gamla Stan in Stockholm or visit restaurants of new Scandinavian cuisine in bourgeois Ostermalm, explore the rooftops of Stockholm or sample some great coffee at trendy bars in Södermalm. Visit one of the royal residences near the capital, or from Gothenburg for a real crab safari in western Sweden. Head to the Swedish Riviera in Skane province in the summer heat and enjoy the world’s most delicious cider in the town of Chivik or contemplate nature in the cutting-edge design lodges in Swedish Lapland, pampering yourself with freshly caught grayling or trout. Conquer the Swedish taiga in snowmobiling in the wintertime, spend the night at the ice hotel, or catch the brightest northern lights in the world in the town of Abisko. Experience all the diversity of Sweden, where modernity is intertwined with history, and progress protects nature.